Traditional advertising methods are becoming increasingly ineffective at capturing audience attention. As a result, brands are turning to more innovative approaches to engage with consumers. Arguably, the best approach is branded content videos.
Branded Content: Has a more lasting impact due to its focus on building relationships and trust with the audience. It can continue to drive engagement and conversations long after the initial campaign period. An IPG Media Lab-led study found that consumers are 14% more likely[1] to seek out additional content from an advertiser after being exposed to branded content.
Branded content production is the process of creating films or videos that seamlessly integrate a brand’s message or product into the narrative. Unlike traditional advertisements, however, branded content focus on storytelling and entertainment value rather than overtly promoting a product or service.
The Benefits of Branded Content Film Production
- Authenticity – Branded content films allow brands to connect with their audience on a deeper level by telling authentic stories that resonate with viewers. 81% of consumers need to trust a brand to consider buying[2] and branded content is the best way to build that trust.
- Engagement – Compelling and entertaining content is an effective way for brands to stand out in a saturated market and combat consumer ad fatigue. According to a report by Forbes magazine, brand recall is 59% points higher for branded content and consumers were 14% more likely to seek out more content from brands after a single exposure to branded content[3].
- Brand Awareness – Branded content provides an opportunity for brands to showcase their values, personality, and unique selling points in a more subtle and effective way. Around 4 in 5 consumers need to trust a brand to consider buying from it[4].
Key Elements of Branded Content Film Production
Storytelling – At the heart of every successful branded content film is a compelling story. Whether it’s a heartwarming narrative or an edge-of-your-seat thriller, the story should resonate with the audience and communicate the brand’s message in a memorable way. At MSP, we have years of experience telling stories. It’s the back-bone of everything we do. We are story tellers.
Production value – High-quality production value is essential for branded content to captivate audiences and leave a lasting impression. Many clients have made the fatal mistake of creating cheap looking videos in an effort to save money in the short run. An amateur looking video will turn the consumer off and make the company look unprofessional. MSP has extensive technical experience and can deliver a targeted, highly polished piece that’s engaging and won’t break the bank.
Brand Integration – A client’s message or product is central to the film and must be seamlessly integrated into the narrative to avoid feeling forced or unnatural. Prior to writing a word of copy, we spend hours researching a client’s product, their competitors, and their target market. All of this information is key to creating the most comprehensive branded content for our clients.
Distribution Strategy – Once the branded content film is produced, it’s essential to have a solid distribution strategy in place to ensure that it reaches the target audience effectively. This may involve leveraging social media platforms, partnering with influencers, or utilizing paid advertising channels. At MSP, we develop a marketing strategy based on the target market. Where are they spending time? Once we know that, we know how to build your video to generate the greatest impact.
Mobley Street Productions creates branded content films that connect with consumers in a meaningful way by creating compelling stories that resonate with a targeted audience. By focusing on authenticity and high-quality production values, MSP creates memorable content that drives brand awareness and fosters customer loyalty.
Drop us a line and let’s get to work!
[1] https://www.adweek.com/performance-marketing/branded-content-leads-59-better-recall-other-digital-ads-173671/
[2] https://explodingtopics.com/blog/branding-stats
[3] https://www.forbes.com/sites/forbespr/2016/09/23/new-study-reveals-branded-content-is-twice-as-memorable-as-display-ads/
[4] https://www.edelman.com/sites/g/files/aatuss191/files/2019-07/2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf
